Sep. 2, 2015 — McDonald’s will roll out an all-day breakfast menu on Oct. 6, meeting long-standing requests from customers as part of Chief Executive Officer Steve Easterbrook’s turnaround plan. Bloomberg’s Betty Liu and Mark Crumpton report on “Bloomber Bloomberg
Company officials announced Tuesday that they will begin serving breakfast all-day nationally on Oct. 6. Restaurant operators approved the move in a vote Tuesday.
McDonald’s has been testing all-day breakfast in select markets for several months after hearing for years from customers that they wanted to be able to get an Egg McMuffin no matter what time of day. Over the last year, the company had counted 120,000 requests on Twitter calling for them to sell breakfast items all day.
“It’s been the number one requested thing from our customers for years,” McDonald’s President Mike Andres told USA TODAY. “The people have spoken and we are responding.”
The company, however, had long resisted expanding the availability of breakfast past 10:30 a.m. out of concern that restaurant operators just don’t have enough grill space to do breakfast and lunch items simultaneously.
But in July, McDonald’s made its intentions clear, when they told franchisees to prepare for a potential, but not set-in-stone, nationwide roll-out of the all-day breakfast menu this fall.
Many, but not all breakfast items, will be available on the all-day menu. But the most popular staples, such as the Egg McMuffin, the Sausage McMuffin and hash browns will be made available throughout store hours. (In Southern markets, where customers order biscuit sandwiches, those will be on the menu.)